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Articles tagged “meetings and events”

Business Travel

Event Tech Leaders Cvent and Lanyon Announce Merger

With Vista already owning Lanyon, the writing was on the wall for this merger.

Jason Clampet, Skift | 7 years ago

Event Tech Leaders Cvent and Lanyon Announce Merger

Business Travel

The Meetings Industry Will Be More Sophisticated When the Next Backlash Comes

The Meetings Mean Business Coalition has built a strong war chest of advocacy materials supporting the value of face-to-face meetings, but incoming co-chair Paul Van Deventer says industry organizations should work more closely together to drive global growth.

Greg Oates, Skift | 7 years ago

The Meetings Industry Will Be More Sophisticated When the Next Backlash Comes

Business Travel

Video: SXSW and Bonnaroo Founders On Making Events Transformative Experiences

The executives behind the success of SXSW and Bonnaroo say they're developing more varied event programming bringing together as many creative elements as possible, so brands have more opportunities to engage attendees at different levels throughout the event experience.

Greg Oates, Skift | 7 years ago

Video: SXSW and Bonnaroo Founders On Making Events Transformative Experiences

Business Travel

Convention Industry Taps U.S. Homeland Security to Make Meetings More Secure

Following recent terrorism attacks and acts of violence in high-profile locations popular for meetings and events, the convention industry is compelled to proactively develop a new set of security standards. This is going to be costly, but it's a different world in 2016, and that's something the industry needs to accept.

Greg Oates, Skift | 7 years ago

Convention Industry Taps U.S. Homeland Security to Make Meetings More Secure

Business Travel

London Tech Week Is Helping Pivot the City Into Europe’s Startup Capital

London Tech Week shows the impact that convention bureaus can have on developing live events that shift a city's destination brand image.

Greg Oates, Skift | 7 years ago

London Tech Week Is Helping Pivot the City Into Europe’s Startup Capital

Business Travel

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back

By segmenting the personalities of their individual neighborhoods, cities like San Francisco have more options to align their visitor experiences with different visitor profiles. That customization helps cities expand their destination image, build destination loyalty, and boost repeat visitation.

Greg Oates, Skift | 7 years ago

San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back

Business Travel

Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

Greg Oates, Skift | 8 years ago

Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption

Business Travel

Sydney Positions Conferences As Catalysts for Economic Development

Governments, convention bureaus, and universities like those in Australia are collaborating more strategically to diversify the economy and drive economic development by targeting specific international conferences aligned with national interests.

Greg Oates, Skift | 8 years ago

Sydney Positions Conferences As Catalysts for Economic Development

Business Travel

CMO Interview: Understanding Omni Hotels’ Pivot Toward Experiential Meetings

By owning its 60 properties, Omni Hotels feels it has more quality and consistency control over the meeting planner sales experience, and more impact on delivering local experiences for meeting attendees.

Greg Oates, Skift | 8 years ago

CMO Interview: Understanding Omni Hotels’ Pivot Toward Experiential Meetings

Business Travel

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

Greg Oates, Skift | 8 years ago

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners