Why Cities Are the New Frontier for Extended-Stay Hotels
The challenge isn't the need or desire for extended-stay properties in cities, it's overcoming the challenge of space in places like New York.
Marriott International News
The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.
Skift Global Forum: Content Marketing Lessons From Marriott International
Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.
Marriott Dabbles With Tech Wizardry to Further Reinvent Brand
By partnering with some of the world's top tech companies, Marriott is testing the waters to align hotel experiences with the anticipated travel behaviors of the most tech-savvy, next gen consumers.
Marriott Gets Into Wellness Trend With Kale-Packed Vending Machines
Marriott came up with this millennial-inspired idea from its crowdsourced Travel Brilliantly campaign, and it fits right in with the wellness trend that is touching all parts of the hospitality industry.
The Joffrey Ballet Teaches JW Marriott Staff the Subtleties of Luxury Service
JW Marriott finds a unique way to teach its global staff the more subjective aspects of delivering luxury service by emulating the body movements, mental focus, and self awareness of ballet dancers.
Tracking Facebook’s Most Visited Hotel Brands
Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.
Edition Hotels’ Early Steps to Build Influence on Instagram
Connect and partner with influencers that your brand's audience identify with and aspire to be.
Why Hotels Need to Worry About Millennials and the Sharing Economy
With the U.S. hotel industry performing well, it is losing some business from the sharing economy, but there isn't a lot of hurt yet. That could come later.
Marriott CEO Concedes Airbnb Does Local Better
Marriott CEO Arne Sorenson says he is having "fun" watching the development of Airbnb. He adds that Millennials will be a "massive" portion of Marriott's customer base in a decade. It won't be too much fun, though, if Millennial travelers stray from hotels as their best options for a stay.
Wyndham Reportedly Was InterContinental Hotels’ $10 Billion Mystery Suitor
Marriages between major, global hotel groups would indeed be tremendously complex, but they are certainly not out of the question. Wyndham reportedly thought that a tie-up with InterContinental Hotels would be very practical.