Articles tagged “marketing”

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.

This is part of Carnival Corp.'s efforts to redeem itself after a series of incidents battered its brands' businesses last year. But the cruising giant now has to deliver an experience that rejuvenates customers and its forward-looking business.

Marriott Hotels makes a somewhat surprising move by partnering with Fast Company, Mashable, and Wired to create branded travel content that could mark a turning point in hotel marketing.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.

Going mobile, staying social, and connecting to local are the hospitality trends that will continue to dominate the hospitality sector in 2014, especially as older brands get up to speed on what today's travelers seek.

These tourism websites still have improvement to make in terms of featuring real-time social activity and reaching visitors on mobile. But their design sense is right on and should be an example to destinations still stuck in the era of online brochures.

Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.

Alaska Airlines should think big about this partnership with Russell Wilson. Be creative, and throw a Hail Mary pass if you have to.