Articles tagged “marketing”

Travel marketing treads a thin line between entertaining viewers and activating them to take turn 30 seconds of motivation into an actual trip.

A lot of things are falling into place for HomeAway, and now it is set to really build a brand.

Growing acceptance of the LGBT community and changing marriage laws are fueling growth for the tourism industry, but marketing is just one part of creating an enjoyable and welcoming experience for all visitors.

Destinations need to strike a balance between highlight everything they have to offer and making those opportunities timely and relevant to a viewer they wish to visit to soon.

These demographic differences will likely become more pronounced as the Chinese traveler community grows, making them worth taking note of in the competitor for the high-spending guests.

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

Brands are looking to squeeze the most out of the busy travel season by inspiring customers through nostalgia, the promise of lifelong memories and deals.

Although beautiful, the trouble with such ambitious projects is measuring the return on investment from increased visitor interest to tickets actually bought.

The focus on visually pleasing scenes works on a platform like Instagram, but destinations are at risk of ignoring their diverse culture and events by focusing on pretty pictures alone.

With only a minority of passengers purchasing Wi-Fi on most airlines, Spirit Airlines realizes it can make more money doing without the Wi-Fi and the fees it would charge if the airline offered it.