The Simple Solution to Hotels’ Chinese Marketing Concerns
Photo Credit: A Chinese woman walks down the street. Flickr / Jonathan Kos-Read
Skift Take
These demographic differences will likely become more pronounced as the Chinese traveler community grows, making them worth taking note of in the competitor for the high-spending guests.
In 2013, 97 million Chinese tourists travelled abroad — less than 5 percent of the total population — making the demographic the top international spenders for the second year in a row. As the country’s outbound traveler population grows, it also slowly becomes more sophisticated.
For example, more Chinese travelers are researching and booking travel online as well as leaving tour groups for indep
