Articles tagged “marketing”

Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.

Brands willing to take a chance and a new perspective to reach their audience very often succeed by giving their customers content that they can relate to rather than tolerate.

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.

Travel companies are turning to content to help build deeper relationships with their customers, and giving them a behind-the-scenes look is one way to build trust on the cheap.

Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.

The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep…

Figure out some simple, creative ways to surprise and delight visitors, and you're creating powerful positive memories–ones they're likely to share with friends.

Evoking emotion is as important as sharing product or place details in travel ads making these strong videos without the need for overt explanations.

Hotel brands looking to reach younger, digital-savvy travelers will have better success with native online content and familiar, albeit untraditional, spokesperson than empty social media updates or standard TV and print ads.

Using smart data strategies to deliver a more efficient and tailored travel experience to today's travelers, and cultivate and keep high-value customers. Download this report for free to get smarter.