The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep high-value customers.
We believe it’s most important to adopt an analytics-based model that harnesses the mass of digital data to better understand customers and supply them with relevant information and services in every step of the travel experience – from search to booking, to in-cabin, in-room and beyond. In today’s digital marketing environment, companies need to know their customers and be able to, in real-time, tailor their strategies to effectively reach them. Personalized marketing through the use of Big Data can get you there.
This seminal new report examines how top travel brands are developing their services to answer the demand for personalization:
- Why immersive local experiences are the holy grail for next gen travelers
- How travel brands are marketing adventure travel to wider audiences
- Tour operators are reworking activities to provide greater opportunity for personalization
Get a peek below, and download the full report here, free!