Articles tagged “marketing”

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

End 2014 with the best gift you can get for your professional self. Aimed at the strategists, marketers and technologists in travel, the SKIFT TRENDS REPORTS provide you with in-depth trends analysis.

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

The best branded holiday videos not only delight customers, but highlight employees' efforts to make the surprise and service available year-round.

It's unlikely that many airline or hotel guests are waiting on their preferred travel brand for a holiday card; however, it is now in fashion for all companies to send out the warm wishes for both current and potential customers to see.

Carnival is investing big dollars in a Super Bowl ad so it's smart to extend its life and impressions with an online component; however, that doesn't mean that either will be enough to significantly shift consumers' perception of the brand.

The success or failure of BTA's marketing and product development will contain key lessons for other large and small destinations looking to attract a younger visitor base.

As content becomes less branded, it becomes more entertaining to viewers and visitors who can then approach the brand as lifestyle facilitator rather than asset provider.

This content strategy works because the website is dynamic with new in-house and user generated content posting on a daily basis, and it's seamlessly integrated with social.

Aerial drone videos change perspective on landscapes, literally and figuratively, and smart travel brands will have to figure out how to incorporate them in their marketing arsenal.