Articles tagged “marketing”

Preferred Hotel Group has likely evolved the most of any of its peers throughout its existence and continues to do so by tracking and adapting to the needs of specific customers segments.

Travelers in many global cities complain that it's difficult to meet locals in their interactions with hotel, tour or transportation staff; however, having a truly global view means traveling by means of meeting someone new, no matter the location.

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.

Hotel brands’ increased interest in the independent hotel market comes as consumer bookings and the number of actual small private hotel increases suggesting there’s enough business and options to go around for specialized consortia, global corporations, and the do-it-yourself traveler.

Travel is one sector in which images can be much more impactful than a short skit or flowery explanation. These brands understand and keep words to minimum.

Although there are seismic shifts in Leading Hotels' business caused by changing consumer behavior, marketing trends and booking habits, Teng is not concerned with major chains' entrance into the sector. He believes that his and similar organizations offer a specialty product that cannot be recreated for the masses.

You many not be able to get much more old-school media than National Geographic, but the brand has innovated in ways that make it less vulnerable to the ebb and flow of advertising dollars than many of its younger peers.

Brands are spreading their most positive messaging as the year begins and consumers are both optimistic about their personal and travel ambitions.

Whether it's a spending study that says how much Airbnb contributes to a community or a campaign like this, Airbnb excels at community-minded moves that are squarely focused on its bottom line first.

It's all systems in status quo mode as Brand USA will continue to do its thing over the next few years.