Articles tagged “marketing”

College visits and wedding obligations aren't the sexiest reasons to travel, which is what will make Southwest's wry look at the experiences -- and its fare offers -- resonate with viewers.

Attracting tourists to LA is a task that's been completed tenfold by the movie industry but, as an international destination, every global and local topic and trend impacting tourism plays itself out in some form in the city.

Consumers today are as concerned about what a brand represents as the service that it provides so making the values of a company clear is an important step towards getting the service right.

As hotels seek to increase their direct bookings, the time has come to rethink the way to approach metasearch.

HomeAway, we didn't know you had it in you. Well done.

Ensuring travel providers such as travel agents and airlines understand what your destination has to offer has proved to be just as important as reaching the actual traveler in the Brazilian and Chinese markets.

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!

Digital content has democratized the marketing's potential giving any brand the chance to shift a consumers' perception about their name and product.

Emilia-Romagna can't be considered a success story yet, but its everyday efforts mirror the work of many lesser known destinations and the opportunities that digital media provides to define their offering and broaden their audience.

The distance between the lifestyle that travel companies market and the actual experience needs to close, quickly, in order for these brands to maintain their customers' trust.