Articles tagged “marketing”

Online Travel

Las Vegas’s new ad campaign to attract a different kind of visitor falls flat

Las Vegas has created a character to personify its city that is drastically different from the flashy gambler most Americans would imagine. The city is hoping new visitors will think of it a bit more like Las Vegasdotcom, the man: approachable, non-threatening, and liked by everybody.
SkiftX

Vegas moves beyond hardcore fans for new tourism ad campaign

Las Vegas sees the writing on the wall on many fronts: Macau is bigger for big time gamblers, U.S. local economy will still keep Vegas market depressed for a while, and to get a bigger audience, it needs to move beyond its party-hard image.