Articles tagged “marketing”

Dubai risks losing one of its most lucrative tourism markets due to fear of cultural differences; luckily, a strong branding campaign can go a long way in repairing perceptions about a destination.

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

A booming economy and expanding middle class with a newly disposable income has made China the number one most sought after outbound tourism market in the world.

Las Vegas has created a character to personify its city that is drastically different from the flashy gambler most Americans would imagine. The city is hoping new visitors will think of it a bit more like Las Vegasdotcom, the man: approachable, non-threatening, and liked by everybody.

Las Vegas sees the writing on the wall on many fronts: Macau is bigger for big time gamblers, U.S. local economy will still keep Vegas market depressed for a while, and to get a bigger audience, it needs to move beyond its party-hard image.

Our "favorite" cliche is "Chinese don’t really plan their trips" and "Chinese eat quickly."

Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.

Hotel growth remains sluggish as a direct effect of a stagnant tourism industry in 2012 due to poor exchange rates, a shrinking tourism-marketing budget, and increased visa requirements.

It’s possible Branson really does believe that his pilots and flight attendants have dreamed of flying Virgin since the day they were born.

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.