Articles tagged “marketing”

Las Vegas sees the writing on the wall on many fronts: Macau is bigger for big time gamblers, U.S. local economy will still keep Vegas market depressed for a while, and to get a bigger audience, it needs to move beyond its party-hard image.

Our "favorite" cliche is "Chinese don’t really plan their trips" and "Chinese eat quickly."

Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.

Hotel growth remains sluggish as a direct effect of a stagnant tourism industry in 2012 due to poor exchange rates, a shrinking tourism-marketing budget, and increased visa requirements.

It’s possible Branson really does believe that his pilots and flight attendants have dreamed of flying Virgin since the day they were born.

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

Jordan's the only country in that region that's safe enough these day. It has been making a concerted push since Arab Spring, especially in digital arena, to make people aware of that fact.

Global potential is big, but offline events/campaigns cost a lot, so NYC's tourism will need to develop digital and social media chops to use all cost-effective channels, something it is lacking for now.