Articles tagged “marketing”

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.

The U.S. and other countries could learn some good lessons from the thoroughness -- and design-forward thinking -- on this report and analysis from TRA.

Hotels are using social media to improve their branding and customer service. Although this may be the world's first "Instagram hotel," more hotels are reworking their design to make it easy for guests to share experiences online.

New York City subway campaigns are one of the easiest and most expensive ways to capture an attentive audience. The campaign is particularly clever since New Yorkers and visitors can take public transit directly to the destinations advertised.

The tourism group is figuring out how to add an element of urgency to tourists' French aspirations as well as make it accessible to a broader group of tourists who aren't interested in expensive wine and cheese. All things considered, this is a struggle more destinations wish they had.

Under the partnership, Orbitz passed customers' credit card information to Trilegiant without notifying consumers. Orbitz terminated the practice starting in 2008, but a judge says Orbitz still has to make the payments that the contract called for.

The rise of visual web has been great for travel marketing, which has traditionally been image-driven anyway. Smart companies are doing smart content marketing campaigns, and we show how.

TripAdvisor is paying careful attention to how it's perceived abroad in order to better position itself against rivals such as Booking.com.

Online travel websites are starting to take their marketing efforts offline to build brand awareness and gain new customers via print and TV campaigns. This is a good example of a multi-faceted service distilling its message down to a simple but powerful image.