Skift Take

New York City subway campaigns are one of the easiest and most expensive ways to capture an attentive audience. The campaign is particularly clever since New Yorkers and visitors can take public transit directly to the destinations advertised.

New York State is taking over the very crowded Grand Central-Times Square shuttle to show New Yorkers the nature awaiting them just outside the city.

The state tourism organization launched a fall and winter ad campaign on Monday. The first signs of the campaign are the large images of the Adirondack Mountains and grapes from upstate wineries that adorn the S train.

In the coming weeks, New Yorkers and visitors will see 6,400 ad posters on subway platforms, buses, Metro-North and Long Island Rail Road trains. Videos will also be played in passenger areas of Grand Central and Penn Station.

A subway wrap is one of the most expensive advertising options offered by CBS Outdoors, which also handles the advertisements seen on buses, commuter trains, and highways.  Last February, CBS Outdoors quoted the advertising space on the S train at $300,000.

The big marketing push comes after New York Governor Andrew Cuomo announced the launch of a $60 million tourism campaign, the largest in decades, in May.


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Tags: marketing, new york state, nyc, subway

Photo credit: As part of New York State's fall and winter tourism campaign that was announced on Monday, the S train that runs between Grand Central and Times Square will be completely wrapped in images of the state. I Love New York

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