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Yatra illustrates what traveling on a shoestring budget literally looks like in its latest ad campaign.
The Indian online travel agency and search engine launched a print ad campaign this spring. The campaign targets budget-conscious travelers with ads that feature European landmarks. The structures are creatively made out of shoelaces.
The ads let the images speak for themselves. The only text is a small Yatra stamp with words “Budget Holidays.”
The ads were created by New Delhi advertising agency McCann Worldgroup.