The London Bridge appears to made out of shoestrings in Yatra’s new ad campaign.

The Eiffel Tower appears to made out of shoestrings in Yatra’s new ad campaign.

The Leaning Tower of Pisa appears to made out of shoestrings in Yatra’s new ad campaign.

Yatra illustrates what traveling on a shoestring budget literally looks like in its latest ad campaign.

The Indian online travel agency and search engine launched a print ad campaign this spring. The campaign targets budget-conscious travelers with ads that feature European landmarks. The structures are creatively made out of shoelaces.

The ads let the images speak for themselves. The only text is a small Yatra stamp with words “Budget Holidays.”

The ads were created by New Delhi advertising agency McCann Worldgroup.

Photo Credit: Yatra's ad campaign targets budget travelers. This one is for Paris. Ads of the World