Articles tagged “marketing”

Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.

Alaska Airlines should think big about this partnership with Russell Wilson. Be creative, and throw a Hail Mary pass if you have to.

Sojern claims more than 500 travel industry customers, and it opened an EMEA office in London this year. So the company seemingly is in growth mode in a market with strong opportunities, but on the other hand Sojern is playing in a crowded space.

As the U.S. and its cities learn to promote themselves to travelers for the first time, Visit Philadelphia's successes are an anomaly and a promising example in a still under-recognized U.S. industry.

Plenty of airlines, hotels, car rental companies and booking sites offer discounts for mobile bookings, and now KLM is adding something tangible and useful, an external battery to keep passengers' mobile devices charged. It's a nice little promotion.

Viking is one of the few upcoming travel companies today that isn't chasing millennials or catering to gadget-happy jet-setters. A focus on its core older customer base keeps its marketing clear and product perfect for the demographic.

JetBlue doesn't want to be JCPenney. The airline certainly wants to attract more business travelers, but it adamantly seeks to ensure that changes don't come at the expense of its leisure traveler customer base. The balancing act will gradually become more of a challenge as Mint service expands, but it isn't a huge issue for the moment.

The first Skift50 recognizes the top 50 travel marketers across the globe in 2013, the people driving the go-to-market strategies of these high-profile consumer-facing travel brands.