Skift Take
Sojern claims more than 500 travel industry customers, and it opened an EMEA office in London this year. So the company seemingly is in growth mode in a market with strong opportunities, but on the other hand Sojern is playing in a crowded space.
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Sojern, which offers a data-oriented advertising platform for travel clients, raised $10 million in a Series C funding round led by Triangle Peak Partners, and with participation from existing investors Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures.
With $45.7 million in total funding to date, San Francisco-based Sojern intends to use the new monies to improve its Sojern Traveler Platform and to hire commercial, engineering and data science employees.