The first Skift50 recognizes the top 50 travel marketers across the globe in 2013, the people driving the go-to-market strategies of these high-profile consumer-facing travel brands.
Today, we’re launching Skift50, our new franchise focused on the top executives in the global travel industry. With each Skift50 list, we’ll highlight the people that are defining and innovating across various sectors and functional areas of the travel industry.
Since our launch in early fall of last year, we’ve focused a lot on the companies that rule the travel industry on one end, and the consumer and digital innovations that are changing the industry on the other end.
In between those sit the people who drive the travel industry: executives, creative talent and others that make up the world’s largest industry, the world’s largest employer of people. Skift50 is an attempt to highlight and recognize these people and their work.
We’re starting Skift50 with the Top 50 Global Marketers in Travel. The go-to-market strategies of these high-profile consumer-facing brands in large part define the success and growth of these companies, and Skift50’s first list recognizes the 50 marketers across the globe that were exceptional in 2013.
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