Articles tagged “marketing”

Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.

This is part of Carnival Corp.'s efforts to redeem itself after a series of incidents battered its brands' businesses last year. But the cruising giant now has to deliver an experience that rejuvenates customers and its forward-looking business.

Visit Philly is designing the campaign for social media with highly shareable images and the hope that locals and visitors write original "philosophies" that they'll be eager to share.

To the average viewer, the movie is a nice tale on the joys of travel. But any marketing or travel professional will see destination marketing at its most motivational best.

Marriott Hotels makes a somewhat surprising move by partnering with Fast Company, Mashable, and Wired to create branded travel content that could mark a turning point in hotel marketing.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.

Going mobile, staying social, and connecting to local are the hospitality trends that will continue to dominate the hospitality sector in 2014, especially as older brands get up to speed on what today's travelers seek.

These tourism websites still have improvement to make in terms of featuring real-time social activity and reaching visitors on mobile. But their design sense is right on and should be an example to destinations still stuck in the era of online brochures.