Articles tagged “marketing”

Expect Google Glass to crop up in more tourism marketing campaigns and as a reward of social sweepstakes. It makes a destination look tech-savvy, puts played-out attractions in a new light, and attracts potential visitors that a destination might otherwise miss.

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

Spin it however you want to: These changes to Gmail are a potential nightmare for travel marketers who may see their emails to customers end up under a Promotions tab, which is one step above spam.

The key to any campaign today is to go viral and ambient campaigns, by nature of their creativity and shock factor, are a good bet for travel organizations looking to make a splash on and offline.

Serbia has plenty to offer, and for cheap, but few tourists realize it. If attendees of the Exit Festival continue to spread the word, that could change quickly.

Raise you hand if you, the tourism industry professional, see yourself in here. Almost guaranteed you do.

State tourism budgets fluctuate with the economy and are slowly rebounding with a new emphasis on international marketing. Allocations will certainly grow as the significance and economic impact of tourism becomes better understood by state and federal leaders.

For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.

Tourism Australia’s viral marketing campaign has come to a close, but not without involving celebrities, individuals, and 196 countries in promoting tourism down under. Well played, Australia.