Articles tagged “marketing strategy”

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Media and PR

United Airlines Makes Major Advertising Comeback in 2022

United’s optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that’s aligned with the market forces finally blowing in airlines’ favor.

United Airlines Makes Major Advertising Comeback in 2022

Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

The Remaking of Tourism in 5 U.S. Cities

Media and PR

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Australia has finally launched a new tourism campaign, and it's taking the much overdue steps of encouraging visitors to travel to lesser-known destinations and invest in local communities.

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Tourism

Middle East Destinations Are Going Hollywood to Build Brand Images

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Middle East Destinations Are Going Hollywood to Build Brand Images

Hotels

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

Hotels

Time for Hotels to Stop Cheating on Their Branding

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.

Time for Hotels to Stop Cheating on Their Branding

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Discover Puerto Rico Becomes Marketer-For-Hire to Others

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research