Articles tagged “marketing strategy”

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

4 weeks ago

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

5 months ago

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sean O'Neill, Skift

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

11 months ago

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Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Oath + Skift

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

1 year ago

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How Marketers Are Using Video to Influence Travel Decisions

How Marketers Are Using Video to Influence Travel Decisions

Expedia Media Solutions + Skift

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

3 years ago