Articles tagged “marketing strategy”

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Sean O'Neill | 4 months ago

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Sean O'Neill | 5 months ago

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 10 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Online Travel

Booking’s Very Expensive Marketing Piece of the Pie

Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms.

Dennis Schaal | 11 months ago

Booking’s Very Expensive Marketing Piece of the Pie

Airlines

Turkish Airlines Prepares for Second Year as UEFA Champions League Sponsor

Emirates, Etihad Airways, and Qatar Airways are three of the most notable brands when it comes to airline sponsorships, but Turkish Airlines is carving out its own place among them.

Justin Dawes | 11 months ago

Turkish Airlines Prepares for Second Year as UEFA Champions League Sponsor

Online Travel

Hopper’s ‘Rise in Travel’ Comes Without Playing the Search Engine Marketing Game

Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels.

Pranavi Agarwal | 11 months ago

Hopper’s ‘Rise in Travel’ Comes Without Playing the Search Engine Marketing Game

News Blog

IDEAS: Evoking Nostaglia With Samsonite’s Latest Campaign

Samsonite are aiming to reignite the spirit of adventure and celebrate the golden age of travel with their latest campaign.  Created in partnership with global advertising agency Iris, ‘Travel Like Your Parents’ evokes a sense of nostalgia inspired by the genuine escapades undertaken by those who came before us. Credit: Samsonite/Iris Set against the sunny…

Adam Stacey | 11 months ago

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…

Sean O'Neill | 1 year ago

Hotels

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?

Sean O'Neill | 1 year ago

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Hotels

Hilton Sees Link Between Brand Strategy and Workplace Morale

When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient.

Sean O'Neill | 1 year ago

Hilton Sees Link Between Brand Strategy and Workplace Morale