Sean O'Neill, Skift
It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.
4 weeks ago
Haixia Wang, Skift Research
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.
5 months ago
Sean O'Neill, Skift
Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.
11 months ago
Oath + Skift
Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.
1 year ago
Expedia Media Solutions + Skift
Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.
3 years ago