Articles tagged “marketing strategy”

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Discover Puerto Rico Becomes Marketer-For-Hire to Others

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research
Free Read

Online Travel

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Travel Marketers to Favor Facebook and Instagram in 2019

Online Travel

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.

How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research

Business Travel

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

Luxury Hotels Aim to Get Smarter About Which Ads Work Best
Free Read

Online Travel

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

Why Marketers Need to Focus on the ‘Big Picture’ of Traveler Engagement
Free Read

Media and PR

How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

How Marketers Are Using Video to Influence Travel Decisions