Articles tagged “marketing campaign”

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hotels

Hotels Cash in on the Super Bowl

Today's podcast looks at very expensive hotel rooms in Vegas, Ryanair CEO's "stupid" comments, and Vrbo's digs at Airbnb digs.

Hotels Cash in on the Super Bowl

Short-Term Rentals

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Vrbo Ads Take Aim at Airbnb During NFL Games

News Blog

IDEAS: Moxy Hotels Are Using the Stars to Help You Plan Your Next Trip

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars. Credit: Moxy Hotels Using astrocartography - a form of locational astrology - Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched…

News Blog

IDEAS: Experience Abu Dhabi Encourages Visitors to ‘Find Your Pace’ with New Global Campaign

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Why Marriott Bonvoy Made a Video Game on Fortnite

News Blog

IDEAS: Uber Launches Festive Holiday Bus

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’. For December, any guests who are looking to celebrate with friends through Uber Charter will have the opportunity to experience one of Uber’s festive buses, which offers holiday inspired amenities including karaoke, holiday lights,…

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

News Blog

IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…