Luxury Travel

Airports are paying much more attention to their retail offering with pop-up shops becoming a popular way to generate buzz and attract new customers.

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.

The wellness concept has enticed the luxury travel industry. Many of today's high-end travelers want something more than just first-class flights and a fancy hotel -- and there are plenty of companies out there happy to service that need.

Luxury is in the midst of a metamorphosis. While luxury once meant the most expensive or most well-known product or experience, today it's become a way of being or moving throughout the world.

The luxury travel market is often a starting point for themes that may, on first glance, seem a little bit out there. But given that some crazes withstand the test of time, it's worth assessing which ones might have staying power.

Tourism in Colombia has surged in recent years, partly thanks to the fact that tourism leaders are positioning the country as a leading destination for nature and outdoor adventure experiences.

For luxury travelers, an experience in itself is no longer enough. The personal fulfillment and self improvement one gains from an experience are taking precedence, and luxury brands can help travelers reach this goal.

It's about time Onefinestay leveraged some of the know-how from AccorHotels' concierge business. If done well, a personalized experiences product is likely to go down well with its guests.

Rumor has it that Airbnb is gearing up to announce a more personalized experience soon, and Onefinestay may have just beat its strongest competitor to the punch.

It takes old-school hospitality expertise and new-school marketing hustle to create a cult property from scratch. Nihi Sumba Island seems to be the culmination of both, plus it has the right capital and vision.