Luxury Retail Brands Love Airport Pop-Ups


Skift Take

Airports are paying much more attention to their retail offering with pop-up shops becoming a popular way to generate buzz and attract new customers.

The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. Shopping malls in the U.S. and elsewhere might be trending downward but other parts of the retail world are thriving. Airports used to be where passengers caught their flights. Now they have megastores with retailers keen to take advantage of