Skift Take

The wellness concept has enticed the luxury travel industry. Many of today's high-end travelers want something more than just first-class flights and a fancy hotel -- and there are plenty of companies out there happy to service that need.

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The wellness industry is reportedly worth $3.7 trillion with tourism contributing revenue of around $563.2 billion.

While it’s probably best to treat the amount in question with plenty of skepticism, it does illustrate the size and potential of the sector.

As the concept of “wellness” grows, so too does its influence across sectors. Luxury travel is a case in point.

Some high-end consumers are moving beyond a traditional definition of luxury with the idea of well-being — both physical and mental — high on the agenda.

More and more travel brands hope to tap into what has become a very lucrative market.

— Patrick Whyte, Europe Editor

Six Looks at Luxury

Wellness Activities Will Have Strong Ties With Luxury Travel in 2018: The luxury travel market is often a starting point for themes that may, on first glance, seem a little bit out there. But given that some crazes withstand the test of time, it’s worth assessing which ones might have staying power.

The Definition of Luxury Is Being Reshaped by Changing Consumer Behavior: Luxury is in the midst of a metamorphosis. While luxury once meant the most expensive or most well-known product or experience, today it’s become a way of being or moving throughout the world.

Blacklane Raises $40 Million: Laughing all the way to the bank is even more fun when you’re in the back seat of a chauffeured car. The founders of the Berlin-based professional driver service Blacklane have received significant funding from an investor in the Gulf States, a growing regional source of investment for travel companies.

Travel Megatrends 2018: Personal Fulfillment Is the New Ultimate Luxury: For luxury travelers, an experience in itself is no longer enough. The personal fulfillment and self improvement one gains from an experience are taking precedence, and luxury brands can help travelers reach this goal.

Jumeirah Skips Luxury in Favor of ‘Upscale Casual’ for New Brand: High-end luxury isn’t for everyone, and it makes sense for Jumeirah to explore the upper midscale space; the upscale millennial travelers of today are the future luxury globetrotters of tomorrow.

Qatar Airways Has a Problem With Some of Its Double Beds in Business Class: Qatar Airways CEO Akbar Al Baker, one of the world’s most outspoken executives — in any industry, not just airlines — is known for demanding perfection from his suppliers. It’s no surprise Qatar Airways is taking its time with these A350 business class seats.


Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Tags: blacklane, jumeirah, luxury, qatar airways

Photo credit: A room in one of the lodges in Six Senses Bhutan. The wellness concept has enticed the luxury travel industry. Six Senses

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