Luxury Travel

One could find Best Western's boutique hotel strategy confusing on price comparisons, but it’s the customer’s choice if they want to pay for the experience.

Ambitious first-time hoteliers are forging some of the most intriguing hospitality experiences. The power of the beginner's imagination combined with knowledge and passion from other industries is adding up to exactly what the most jaded travelers want.

Japan wants to attract more luxury travelers. That sounds rich, considering a Japan holiday is for most people a luxury trip. But having more arrivals without a corresponding increase in tourism dollars is indeed vexing — just ask Singapore — and Japan is right in trying to redress it.

Brexit presents something of a challenge to the English luxury country retreat, but many are broadening their offerings to connect with a new generation of high-end consumers.

With college such a substantial investment for many families, touring prospective campuses is a growing priority. This is creating opportunities for travel advisors to step in and handle the logistics.

There are a number of socioeconomic factors driving the investment and interest in refurbished luxury English countryside escapes, but the most basic is a driving desire from all involved to reconnect with sunlight, nature, and conscious meals in a comfortable setting.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

The next big demographic cohort matters, but maybe not in the way you'd expect.

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

For leisure travel advisors, especially those already accustomed to providing concierge-style services, expanding into incentive travel could be a realistic goal. With help from outsourcing services, even small agencies can handle the complexities involved.