Transforming the Luxury English Country Hotel
Photo Credit: The Kitchen Cookery School at Chewton Glen Hotel and Spa. The property has had a recent refurbishment. There's a new generation of luxury accommodations opening in the English countryside. Chewton Glen Hotel and Spa
Skift Take
Brexit presents something of a challenge to the English luxury country retreat, but many are broadening their offerings to connect with a new generation of high-end consumers.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
England is arguably the epicenter of outmoded approaches to luxury, so it’s refreshing to see a shift in approach at some country hotels.
Most high-end guests no longer head to these properties for gilded opulence, but rather to connect with a particular location, which necessitates a different kind of mentality when it comes to service.
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