A New Generation of Luxury in the English Countryside
Photo Credit: The grounds outside of the recently reopened Monkey Island Estate outside of London. Monkey Island Estate
Skift Take
There are a number of socioeconomic factors driving the investment and interest in refurbished luxury English countryside escapes, but the most basic is a driving desire from all involved to reconnect with sunlight, nature, and conscious meals in a comfortable setting.
Brexit worries aside, there's a new generation of luxury accommodations opening in the English countryside that capture the height of new luxury trends: well-designed accommodations; conscious, locally sourced meals; and integration with nature and knowledge-based pursuits.
Chewton Glen, a privately owned, five-star luxury country house hotel and spa located two hours outside of London, recently underwent a major refreshment with the addition of private treehouse suites and a family program.
"Chewton Glen’s age demographic has dropped by 10–15 years. As the property has been refurbished, all of the country house chintz has disappeared as the audience has become younger," said Andrew Stembridge, executive director of Iconic Luxury Hotels.
Another example is the 400-plus acre Heckfield Place. The estate, hotel, and farm has experienced occupancy growth since opening in September 2018.
“I think the change in English country house hotels in the last 10 years is very refre
