College Tour Planning a Likely Course for Travel Advisors


Skift Take

With college such a substantial investment for many families, touring prospective campuses is a growing priority. This is creating opportunities for travel advisors to step in and handle the logistics.

For the parents of college-bound students, arranging tours of prospective schools can be an onerous and time-consuming task. It's also a necessary one, given that college is likely to be one of the biggest financial investments they and their children will ever make. The college tour dilemma presents an opportunity for enterprising travel advisors. Skift looks at how several companies are offering assistance with planning tours of college campuses, sometimes covering several in one trip. Along with handling the basic travel logistics, they can even arrange for access to campus areas not normally accessible to visitors. Also concerning college-age consumers, another story looks at how the emergence of Generation Z, with its considerable financial clout through fami