Luxury Travel

At Skift New Luxury, we frequently write about cross-branding efforts between high-end brands. Hotels are especially well-positioned to provide a showcase for niche products and deepen the relationship with their guests in the process.

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

The co-chairman structure is an unusual one in business and rarely lasts for long. But given the friendship of the two occupants, maybe this one stands more chance of success.

Where some lifestyle and luxury brands fear to tread, others are happy to step in. Being an early mover has plenty of advantages, and it helps to set up your brand as different to the rest.

Sophisticated serenity is the best way to describe luxury hospitality in the Catalan capital where troubles including sky-high petty crime rates, legality surrounding Airbnb, and political tensions bubble under the surface. For a city once considered the coolest in Europe, its development is useful to watch for other cities just now entering their gilded age of tourism.

One way to beat overtourism is to target higher-spending visitors. Cities can get away with fewer tourists as long as they spend more. But will that really help solve the issue?

If you're pitching yourself as a luxury hotel, you need to make the things inside look nothing less than impeccable. A stray thread here or there could make the difference for some guests.

It would be easy to see Namibia's ascent as a run of great PR, but the country has been playing a long game to attract visitors from around the world. And now there's both more access and new product to match rising demand from travelers who crave isolation — not to mention social media cred.

Travelers seeking next-level experiences now expect end-to-end service that is designed specifically for their needs. American Airlines realizes this and recently expanded its luxury experiences to include exclusive suite and transportation options.

The concept of alternative accommodations encompasses so much. Even in the realm of high-end travelers, there are often multiple examples to choose from in the same place.