Luxury Travel

Four Seasons's new marketing effort uses the catchphrase "luxury is our love language." At Skift, news is our love language, so dive into this roundup of news items on hotel deals and development.

The Aman brand is not your billionaire father's ultra-luxury hotel. But can the brand retain its appeal with a rising generation as it scales to the size of Waldorf Astoria?

The pandemic sparked a surge in investment in luxury houses. While that has increased property tax revenue for governments, the downside of such a boom is a lower number of guests for hotels still recovering from the crisis.

It's not always apparent in the hyper-luxury narrative, but Dubai has a growing creative class. And 25hours is catering to it with a lobby and hotel that feels like a heartbeat in the middle of a financial district in the city. They are first movers for a coming flood of more lifestyle brands seeking a footprint in the city.

Inspirato, a Denver-based travel startup, said that it generated $36 million in subscription travel revenue in the second quarter — up by half year-over-year. The company's full quarterly revenue was $84 million. 

These Megatrends over the years transitioned from future outlook to facts. You could look it up.

The distance between very good and superb is actually quite far and it requires motivated teams, attention to detail, and above all creativity to break out of commodity service delivery. Here are a few brands, ideas, and services that deserve a tip of the hat.

Americans, Germans, Cypriots and Brits are descending on a small mountain town for the week-long Bansko Nomad Fest. Here's why.

Air France is looking to move upmarket and leaning into elegance with their new ad spots. Coupled with product improvements and a world that is opening up, this is not a bad strategy.