Luxury Travel

In-depth coverage of luxury travel, including hotels, cruises, private jet travel, travel advisors and agents, and tour operators.

Hotels

Hyatt Exec Explains Soft Brand Strategy With Boutique Luxury Hotels

One of Hyatt's many business models is to take indie luxury hotels that pride themselves on being boutique-y, providing them the benefits of Hyatt (distribution! marketing! operational support!) and then downplaying any sign of corporate involvement in the eyes of guests. So far, it's working.