Articles tagged “lufthansa”

Airlines

Lufthansa Uses Social Media to Share On-the-Ground Campaign Online

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.
Airlines

State of African aviation: Home-grown carriers battle global players

Tourism and trade are growing throughout Africa and are expected to boost the continent’s aviation market to profitability, but regional carriers worry their share of the profits will be snatched up by more established international carriers.