Travel Loyalty News

Hilton is following the money, not the hype, even if that means telling eager owners in some markets that their “cool” lifestyle hotel can’t beat a dependable DoubleTree.

Hilton is undergoing its biggest loyalty overhaul in years, placing the company deeper into a race to keep travelers in the fold.

Riyadh Air hasn’t officially opened for business yet, but its loyalty program already has a hotel partner, a lounge, and a marketing strategy.

For Marriott, growth in Asia isn’t just about planting more flags, it’s about speaking the customer’s language, both literally and strategically.

Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.

Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.

Loyalty is shifting from status to substance. For banks, embedding protection and care into cardholder benefits offers a powerful path to deeper engagement and long-term trust.

Lebua Hotels & Resorts is out to prove it’s more than just the hotel from The Hangover Part II. The Bangkok-based brand is entering India, building a loyalty program tied to real experiences rather than points, and planning boutique cruises.

The move is an interesting play for United — most airlines phased out debit reward cards after the passage of the Dodd-Frank Act in the wake of the 2008 financial crisis. But now, United thinks it can attract a wider customer base with the offering.

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining…