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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

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Hotels

Understanding Traveler Plans, Preferences, and Priorities for 2024

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

Global Hotel Alliance + Skift | 5 months ago

Hotels

IHG CEO Sees Credit Cards as Key to Unlocking More Growth

IHG believes its larger peers make 10 times as much in fees from co-branded credit cards than it does. So it has room to grow this profitable revenue.

Sean O'Neill | 5 months ago

Airlines

What Could an Alaska-Hawaiian Loyalty Program Look Like? Think Marriott Bonvoy

Alaska Airlines CEO said a loyalty program for a combined Alaska-Hawaii may look similar to Marriott Bonvoy, an idea that is somewhat unusual for the airline industry.

Meghna Maharishi | 5 months ago

Hotels

Hyatt’s Loyalty Program Expands Rare Perk: Sharing Status for a Day

Sharing is caring. But it can also drive viral marketing for a hotel loyalty program.

Sean O'Neill | 6 months ago

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Hotels

New Report: What Travelers Want Most From Loyalty Programs

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Global Hotel Alliance + Skift | 6 months ago

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Airlines

Skift Aviation Forum Video: Building Brand Loyalty Beyond Points

In this video from Skift Aviation Forum 2023, we hear from Ricky Horwitz, chief sales officer, global travel, Allianz Partners, and Andres Barry, president, JetBlue Travel Products, about how building better customer experiences and products can lead to long-term value among customers.

Allianz Partners + Skift | 6 months ago

Hotels

Ennismore Launches Twist on Hotel Loyalty: $5 Rooms and Surprise Trips

Drop culture can reshape the approach to experiential loyalty for hospitality brand Ennismore — but it needs to ensure enough experiences to go around to avoid frustrating its members.

Selene Brophy | 6 months ago

Online Travel

Expedia CEO: After a Year of ‘Surgery,’ We Can Focus on Growth

It's show time for Expedia Group. After three years of getting its house in order completed, now it has to perform.

Dennis Schaal | 6 months ago

Airlines

American Airlines CEO Seeks to Boost Revenue and Enhance Loyalty Program

American Airlines's top boss says the company is right to focus on underserved U.S. small cities and key international markets through its airline alliance. The airline is also considering enhancements to its frequent flyer program.

Selene Brophy | 6 months ago

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Hotels

New Report: How Value and Loyalty Are Defining This Year’s Holiday Travel Trends

A new survey from iSeatz provides insights on how loyalty programs that incorporate travel rewards can offset the impact of inflation on 2023 holiday plans and drive member engagement with holiday-specific offers and benefits.

iSeatz + Skift | 6 months ago