Travel Loyalty News

Read Skift's in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Hotels

Hotel Loyalty Race: Marriott Leads

Marriott leads in the competition for the largest membership in a hotel loyalty program, with over 210 million members. But its rivals are hot on its heels.
Hotels

Marriott Signs Loyalty Tie-Up With Sonder Similar to MGM Resorts Deal

Sonder has recently struggled, having not been profitable since going public in a blank check deal in 2022. The heft of Marriott's distribution system will boost the company. Marriott will gain access to Sonder's units, many of which are roomy apartment-style lodging and in neighborhoods where it's hard to build hotels.
Experiences

Q&A: iSeatz Founder and CEO on the Future of Travel Loyalty

The travel loyalty landscape is shifting toward lifestyle rewards that prioritize experiences and personalized benefits over traditional points and miles. For 25 years, iSeatz has been at the forefront of this transformation.
Sponsored
Tourism

India Allows Visa-on-Arrival for 3 Countries - India Report

India's move to allow visa-on-arrival to Japan, South Korea, and the UAE nationals can significantly boost international tourism, given the close ties and proximity of the three countries to India. But is it enough?