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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

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Hotels

New Report: How Value and Loyalty Are Defining This Year’s Holiday Travel Trends

A new survey from iSeatz provides insights on how loyalty programs that incorporate travel rewards can offset the impact of inflation on 2023 holiday plans and drive member engagement with holiday-specific offers and benefits.

New Report: How Value and Loyalty Are Defining This Year’s Holiday Travel Trends

News Blog

IDEAS: Shashi Takes a Bold Step with Loyalty Program

Nestled in the heart of Silicon Valley, Shashi has taken a bold step, diverging from the conventional path of hotel loyalty programs. Shashi's unique approach cuts through the clutter, offering guests not just a place to stay, but a direct financial incentive to remain loyal. Credit: Shashi Typically, hotel loyalty programs are synonymous with points…

Business Travel

Citi and Navan Enter Into Travel and Expense Partnership

This is a big win for Navan, giving it an inside track to a lot of Citi's corporate accounts.

Citi and Navan Enter Into Travel and Expense Partnership

Airlines

Delta Rolls Back Some Changes to Skymiles Program

Delta has revised the changes to its Skymiles loyalty program that sparked a backlash. The update still relies on money spent - but with lower thresholds.

Delta Rolls Back Some Changes to Skymiles Program

Airlines

American Airlines Shakes up its Small Businesses Travel Loyalty

Loyalty programs are big business for airlines, with companies and their employees carefully weighing the perks of these programs.

American Airlines Shakes up its Small Businesses Travel Loyalty

Business Travel

Hilton Extends Loyalty Program: Reward Small Businesses for Booking Direct

Hilton will simplify its process for booking small events and meetings, too. All told, it's a promising sign that hoteliers are finally taking the pain points of small and medium-sized businesses seriously.

Hilton Extends Loyalty Program: Reward Small Businesses for Booking Direct
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Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

Skift Global Forum Video: Travel Loyalty’s Next Evolution

Tour Operators

How Tour Operators are Navigating Direct Bookings: 3 Growing Trends

The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.

How Tour Operators are Navigating Direct Bookings: 3 Growing Trends

Airlines

Airline Loyalty Keeps Degrading: I’m a Free Agent and You Should Be Too

When it comes to airline loyalty, if everyone is "elite" no one is. As Delta rebalances its loyalty program, customers need to remember it is a business in the service of shareholders. I'm surprised it has taken this long for programs to arrive at this revenue-driven conclusion.

Airline Loyalty Keeps Degrading: I’m a Free Agent and You Should Be Too

Startups

Tailbox Raises $1.5 Million for AI-Based Tour Guide: Startup Funding Roundup

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Tailbox Raises $1.5 Million for AI-Based Tour Guide: Startup Funding Roundup