Articles tagged “loyalty”

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How Independent Hotels are Reimagining Loyalty Programs

How Independent Hotels are Reimagining Loyalty Programs

TravelClick + Skift

Independent hotels don’t have the global resources of major chains when it comes to building traditional guest loyalty programs. But independent hoteliers are pushing the envelope and finding creative ways to reward loyal guests and guests who book direct.

4 months ago

Google Finds Customer Service Beats Loyalty Programs

Google Finds Customer Service Beats Loyalty Programs

Grant Martin, Skift

It's no surprise that travelers are starting to place a higher priority on customer experience over loyalty programs, considering how uncomfortable air travel has become. Google's data just proves it.

4 months ago

Marriott and Starwood Clean House Ahead of Combining Loyalty Programs

Marriott and Starwood Clean House Ahead of Combining Loyalty Programs

Grant Martin, Skift

Marriott and Starwood are ready to pull the trigger on integrating their loyalty programs — but will their hotel and loyalty members ever be ready for the change?

4 months ago

U.S. Airlines Report Sky-High Profit From Frequent Flyer Programs

U.S. Airlines Report Sky-High Profit From Frequent Flyer Programs

Brian Sumers, Skift

This analyst has a point. Perhaps Wall Street is undervaluing airlines because investors don't know the full value of airline frequent flyer programs. But it's not clear anything will change.

4 months ago

Marriott Still Working Through Starwood Integration Two Years After Deal

Marriott Still Working Through Starwood Integration Two Years After Deal

Deanna Ting, Skift

Can Marriott hold onto hotel owners and SPG elites? That was the underlying question on many analysts' minds during Marriott's second quarter earnings call. After all, the bigger you are, the harder you have to fall, right? But the world's largest hotel company, not surprisingly, doesn't see things that way.

4 months ago

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Aimia Praised by Biggest Shareholder for Rejecting Air Canada’s Aeroplan Bid

Frederic Tomesco, Bloomberg

Aimia is taking aggressive action to show the Aeroplan frequent flyer program, which Air Canada started in 1984 but Aimia now owns, can exist after the airline adopts a new loyalty scheme in 2020. That might be true, and Aimia's investors seem to be buying it. But we still think the best move is for Aimia to sell Aeroplan back to Air Canada.

4 months ago

Hyatt Expands Loyalty Program to New Luxury Hotel Partners

Hyatt Expands Loyalty Program to New Luxury Hotel Partners

Grant Martin, Skift

Hyatt just extended its loyalty program to reach a whole new market of luxury properties around the world. Boutique enthusiasts will be thrilled with both Hyatt and its reach.

4 months ago

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Aimia Explores Partnership With Oneworld as It Weighs Selling Aeroplan to Air Canada

Frederic Tomesco and Kristine Owram, Bloomberg

Customers holding Aeroplan points likely would prefer Aimia to sell to Air Canada, and that may happen. But we suspect Aimia, which owns Aeroplan, does not want to sell to Air Canada for a bargain price. Thus, the company is exploring other options.

4 months ago

Hyatt’s New Alliance Hints at the Future of Hotel Loyalty Programs

Hyatt’s New Alliance Hints at the Future of Hotel Loyalty Programs

Deanna Ting, Skift

If independent hotel collections like Small Luxury Hotels of the World and its peers want to thrive, pursuing more loyalty tie-ins seems likely, but they have to be careful to stress the additional value they can bring for independent hotels. Otherwise, what's stopping independents from flocking to the hotel soft brands?

4 months ago

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

Frederic Tomesco, Bloomberg

Air Canada has all the leverage. While the airline probably would prefer to control Aeroplan, it doesn't need it. Given the circumstances, why shouldn't the airline play hardball?

5 months ago

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

Brian Sumers, Skift

There's no doubt U.S. airlines are spooked by higher oil prices. By historical levels, they're not that bad. But perhaps they're catching carriers by surprise.

5 months ago

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Air Canada Reverses Course and Makes Hostile Takeover Bid for Aeroplan

Scott Deveau, Bloomberg

Air Canada's surprise bid to take over Aeroplan once again may be an indication of how hard it is to start a new loyalty program from scratch. Or it may just be cutthroat business strategy. Nobody knows.

5 months ago