Articles tagged “loyalty”

Page 2

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

2 months ago

Marriott’s Unified Loyalty Program Reflects Its Amazon-Like Ambitions in Travel

Marriott’s Unified Loyalty Program Reflects Its Amazon-Like Ambitions in Travel

Nikki Ekstein, Bloomberg

The biggest challenge for brands like Marriott and others who want to enter the tours-and-activities/in-destination space, will be changing consumers' behavior and how they think about booking those all important experiences.

2 months ago

High-End Hoteliers Are Taking Loyalty More Seriously

High-End Hoteliers Are Taking Loyalty More Seriously

Patrick Whyte, Skift

Luxury hotel brands have lagged behind their cheaper siblings when it comes to loyalty programs. In the past they might not have needed to think about such schemes but with data becoming more and more valuable, companies can no longer afford to ignore them.

2 months ago

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Rebecca Stone, Skift Research

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

2 months ago

Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs

Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs

Deanna Ting, Skift

How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?

2 months ago

Technology Finally Convinced Mandarin Oriental to Launch a Loyalty Program

Technology Finally Convinced Mandarin Oriental to Launch a Loyalty Program

Deanna Ting, Skift

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?

3 months ago

Air Canada Follows Delta With Segmented Economy Cabins

Air Canada Follows Delta With Segmented Economy Cabins

Skift, Grant Martin

Air Canada's new spectrum of fare classes released may rub some casual and frequent flyers the wrong way. Everyone else may appreciate the precise targeting that the airline has built up for every type of traveler.

3 months ago

Red Lion CEO on the Myth of Loyalty Programs Driving Lots of Business

Red Lion CEO on the Myth of Loyalty Programs Driving Lots of Business

Deanna Ting, Skift

RLHC CEO Greg Mount's comments about loyalty programs might surprise his hotel peers. But when you really think about it, he might be on to something. And instead of focusing so much on building up their loyalty numbers, perhaps there are other ways hotel companies should be focusing on reaching consumers.

3 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

3 months ago

Hilton’s Loyalty Upgrades Are Good News for Frequent Travelers

Hilton’s Loyalty Upgrades Are Good News for Frequent Travelers

Grant Martin, Skift

Elite members of Hilton's Honors program will soon see some significant upgrades. Marriott and Starwood should take notice.

3 months ago

Hilton Boosts Its Loyalty Program With Elite Bonuses

Hilton Boosts Its Loyalty Program With Elite Bonuses

Grant Martin, Skift

Updates to Hilton's loyalty program will soon make Hilton Honors more lucrative for elite travelers. Between those tweaks and last year's cash and points upgrades, Hilton is bringing a strong loyalty program to the table for 2018.

3 months ago

Besieged United CEO Looks to Move Beyond Apologies, Crises

Besieged United CEO Looks to Move Beyond Apologies, Crises

Grant Martin, Skift

Oscar Munoz has once more adopted the role of chief apology officer as loyal passengers raise questions about how the airline treats animals. It's a role that he's used to at this point.

3 months ago