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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

JetBlue’s Latest Bid For Growth: A Codeshare With British Airways

If approved, the codeshare would be JetBlue’s most significant partnership since a federal judge struck down the Northeast Alliance.

JetBlue’s Latest Bid For Growth: A Codeshare With British Airways

Airlines

IndiGo is Launching Business Class by Year-End — Here’s What We Know

With a business class configuration, is it still possible to call IndiGo a low-cost carrier?

IndiGo is Launching Business Class by Year-End — Here’s What We Know

Airlines

Banks vs. OTAs: How Credits Cards Took Over Travel

There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say.

Banks vs. OTAs: How Credits Cards Took Over Travel

Airlines

Air India-Vistara Loyalty Programs: How Will They Be Combined Post-Merger?

In its nine years of operations, Vistara's service quality has created a strong base of loyal customers. The new information shared by the airline sheds light on how the merger will impact these customers.

Air India-Vistara Loyalty Programs: How Will They Be Combined Post-Merger?

Online Travel

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Expedia Group's new CEO, Ariane Gorin, wants to build a great product and accelerate growth. The rest would take care of itself.

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Hotels

Wyndham Adds All-Inclusive Resorts in Franchise Brand Deal

Surf's up. The partnership will add nine Decameron properties across Mexico, Panama, and Jamaica to Wyndham's portfolio, bringing its total all-inclusive offerings to more than 50 resorts worldwide.

Wyndham Adds All-Inclusive Resorts in Franchise Brand Deal

Airlines

Alaska Airlines Tests AI for Loyalty and Flight Search

Though the new Alaska Airlines AI flight search tool has issues, it's an early glimpse at how the future of airline loyalty tech and search could look.

Alaska Airlines Tests AI for Loyalty and Flight Search

Online Travel

The Expedia CEO Transition: The Challenges Facing the New Boss

No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.

The Expedia CEO Transition: The Challenges Facing the New Boss

Podcasts

U.S. Government Scrutinizes Airlines’ Frequent Flyer Programs

Today's podcast looks at the devaluing of frequent flyer miles, Hyatt's new boost, and Vacasa next round of layoffs.

U.S. Government Scrutinizes Airlines’ Frequent Flyer Programs

Airlines

Major Airlines Absent From Government Hearing Probing Loyalty Programs and Credit Cards

Federal agencies are currently investigating whether airlines have devalued frequent flyer miles to make it more difficult for consumers to redeem award tickets.

Major Airlines Absent From Government Hearing Probing Loyalty Programs and Credit Cards