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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Daily Lodging Report

Hilton Launches Hilton for Business

Hilton debuted Hilton for Business, a new, digital-forward travel program empowering professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.

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Online Travel

Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group’s One Key Program

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group’s One Key Program
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Partnerships

Skift Megatrends Video: How Experiences Are Reshaping Brand Loyalty

In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

Skift Megatrends Video: How Experiences Are Reshaping Brand Loyalty

Travel Technology

Q&A: Loyalty and the Brand’s Role Across the Traveler Journey

Travel is a huge investment and a cherished experience for most people, and customers are demanding more from brands in exchange for their loyalty. Many travelers are making it clear that they want more than status and points — they want real relationships with companies (and people) who care.

Q&A: Loyalty and the Brand’s Role Across the Traveler Journey

News Blog

The Venetian Resort Las Vegas Will Relaunch Its Loyalty Program

The Venetian Resort Las Vegas is revamping its loyalty program in March, replacing its Grazie Rewards program. The new loyalty program, Venetian Rewards, will let travelers earn points on gaming and spending on hotel stays, dining, entertainment, and spa services. Potential rewards will include room upgrades, free suite nights to share, free valet service, and…

Hotels

Hotel Loyalty Race: Hilton Gains on Marriott

Hilton grew its hotel loyalty program the most over the past five years. Long-term trends reveal who's ahead and what the effect on hotel owners has been.

Hotel Loyalty Race: Hilton Gains on Marriott

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Skift’s Top 12 Travel Research Reports of 2023

Airlines

A Question of Loyalty as U.S. Probes Airlines Points

Today's podcast looks at a probe into airline loyalty programs, the trends that shaped 2023, and Souh African tourism concerns.

A Question of Loyalty as U.S. Probes Airlines Points
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Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

Industry Insights: 4 Questions with IAG Loyalty
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Online Travel

Video Interview: Rethinking Loyalty in the Age of AI

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Video Interview: Rethinking Loyalty in the Age of AI