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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

News Blog

The Venetian Resort Las Vegas Will Relaunch Its Loyalty Program

The Venetian Resort Las Vegas is revamping its loyalty program in March, replacing its Grazie Rewards program. The new loyalty program, Venetian Rewards, will let travelers earn points on gaming and spending on hotel stays, dining, entertainment, and spa services. Potential rewards will include room upgrades, free suite nights to share, free valet service, and…

Hotels

Hotel Loyalty Race: Hilton Gains on Marriott

Hilton grew its hotel loyalty program the most over the past five years. Long-term trends reveal who's ahead and what the effect on hotel owners has been.

Hotel Loyalty Race: Hilton Gains on Marriott

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Skift’s Top 12 Travel Research Reports of 2023

Airlines

A Question of Loyalty as U.S. Probes Airlines Points

Today's podcast looks at a probe into airline loyalty programs, the trends that shaped 2023, and Souh African tourism concerns.

A Question of Loyalty as U.S. Probes Airlines Points
Free Read

Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

Industry Insights: 4 Questions with IAG Loyalty
Free Read

Online Travel

Video Interview: Rethinking Loyalty in the Age of AI

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Video Interview: Rethinking Loyalty in the Age of AI

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Why Marriott Bonvoy Made a Video Game on Fortnite
Free Read

Hotels

Skift Global Forum East Video: What Does Travel’s ‘Next Normal’ Look Like?

In this video from Skift Global Forum East 2023, Chris Hartley highlights GHA's record-breaking year, shedding light on the evolving landscape of the hospitality industry, especially in the context of loyalty programs and the diverse recovery patterns of global travel markets post-pandemic.

Skift Global Forum East Video: What Does Travel’s ‘Next Normal’ Look Like?
Free Read

Hotels

Understanding Traveler Plans, Preferences, and Priorities for 2024

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

Understanding Traveler Plans, Preferences, and Priorities for 2024

Hotels

IHG CEO Sees Credit Cards as Key to Unlocking More Growth

IHG believes its larger peers make 10 times as much in fees from co-branded credit cards than it does. So it has room to grow this profitable revenue.

IHG CEO Sees Credit Cards as Key to Unlocking More Growth