Travel Loyalty News

Loyalty program preference comes down individuals and where and how often they travel. Marriott's 3,900 hotels across 18 brands makes it popular with a broad range of frequent and infrequent travelers.

We're not sure why "independent shared-use lounges" haven't caught on in America sooner. A lot of people will pay $35 for a clean, quiet place with free wine and reliable Wi-Fi.

Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.

All travelers flying to or through Asia try to find excuses to route their flights through Changi. Here's another excuse.

Getting independent hotels that compete against one another and have various agendas to cooperate in a loyalty program such as Stash Hotel Rewards has its built-in challenges. However, despite the myriad obstacles, there is a market need for such a program.

Oneworld makes a strong showing, and as American Airlines continues to grow, it would appear to offer the strongest product of any of the three alliances. The wild card, though, comes from the non-traditional alliances being built from the Gulf states.

We like JetBlue's spunk here.

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

Traditional loyalty programs are still preferred, but there's a growing segment of users who are looking elsewhere for loyalty that better fits their lifestyles.

The levels of these emotions will change depending on the flyer and frequent business flyers, in particular, are immune to certain aspects of flight that become more tiring than invigorating over time.