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Articles tagged “lonely planet”

Media and PR

The Future of Travel Media Is Going Far Beyond Print

Time will tell if video truly resonates with travelers during the inspiration phase of the travel booking funnel. For the time being, it's smart for travel media to experiment with a variety of formats and platforms, especially when it comes to branded content.

Andrew Sheivachman, Skift | 7 years ago

The Future of Travel Media Is Going Far Beyond Print

Media and PR

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Lonely Planet is taking a multichannel approach to consumer travel media, and it seems to be working.

Andrew Sheivachman, Skift | 7 years ago

Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

Media and PR

Lonely Planet’s New Travel Magazine Is Now on U.S. Newsstands

The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.

Jason Clampet, Skift | 8 years ago

Lonely Planet’s New Travel Magazine Is Now on U.S. Newsstands

Media and PR

For Lonely Planet Now Is the Right Time to Launch Its U.S. Magazine

We don't know how successful LP will be with its ambitions for the magazine, but we do know that they'll be more successful by focusing on the brand's expertise and its readers' willingness to travel than low prices and budget bets.

Jason Clampet, Skift | 9 years ago

For Lonely Planet Now Is the Right Time to Launch Its U.S. Magazine

Media and PR

Twitter Video Falls Short on Performance Metrics for Travel Brands

Being transparent about performance metrics on both organic and paid videos should be a given.

Joyce Manalo, Skift | 9 years ago

Twitter Video Falls Short on Performance Metrics for Travel Brands

Media and PR

Travel Brands Big and Small Experiment on Yo to Reach Next-Gen Travelers

Publishers control how many push notifications they can send, but they can't control how many publishers users subscribe to. Over-subscription will make push notifications less effective and annoying.

Joyce Manalo, Skift | 9 years ago

Travel Brands Big and Small Experiment on Yo to Reach Next-Gen Travelers

Media and PR

Top 10 Travel Media Brands on Social Media for December 2014

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

Joyce Manalo, Skift | 9 years ago

Top 10 Travel Media Brands on Social Media for December 2014

Media and PR

Data Insights from Top Travel Brands’ Twitter Contests

What's a tweet worth? When it's tied to a prize it's worth a bit more.

Joyce Manalo, Skift | 9 years ago

Data Insights from Top Travel Brands’ Twitter Contests

Media and PR

Lonely Planet Buys Stake in Action Sports Media Company

Lonely Planet's ambitions go beyond the guidebook. But can it piece together a multi-media brand from all the parts it's collected up until now?

Jason Clampet, Skift | 9 years ago

Lonely Planet Buys Stake in Action Sports Media Company

Media and PR

Top 10 Travel Media Brands on Social Media for October 2014

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

Joyce Manalo, Skift | 9 years ago

Top 10 Travel Media Brands on Social Media for October 2014