Articles tagged “lonely planet”

Pinterest is the Pinterest of travel, and it is going to leverage that to move into the sector formally. It may just become the first such company to complete the digital cycle from inspiration to booking.

Lonely Planet has a ton of digital content, offers booking services through partners, and could round things out a bit with the acquisition of TouristEye for online and offline trip-planning purposes.

However BBC Trust wants to apportion the blame, the reality is the management screwed-up badly here: the people who BBC entrusted to make this happen, and the integration, and the the top management it brought in to run it. It should have named names.

Moon doesn't have the name recognition of some of the other travel brands, but it's managed to avoid they pitfalls that's taken them down. Newlin's experience demonstrates the value of bucking traditional wisdom.

LP's new leadership has a lot of cleaning up to do from the BBC's heavy-handed approach to running the brand. While they do need to be able to reorganize as they see fit, keeping their best employees within the fold has been an issue so far.

Lonely Planet deserves a partner that sees the brand's potential and isn't hampered by the layers of bureaucracy that came with BBC ownership.

The most recognizable travel brand in the world just sold for less than half of what it was worth two years ago despite growing revenues. Here's hoping the new ownership will be able to better harness the brand's tremendous value.

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.