It's nice to offer rewards program members personalized perks, but we're waiting to see whether assigning members to tiers based on a formula that isn't transparent will be popular among those for who loyalty programs are an art.
None of the up and coming design brands are featured on the list due to their small size and relatively insignificant market penetration. They might offer a superior work experience, but that's not measured on this type of list.
Hotels and the sharing economy don't compete as much as they complement one another. Understanding what makes the innovators work, though, can improve the operations of hotel chains and properties.
Hotels are personalizing the guest experience through innovative amenity programs, while the free versus paid WiFi debate shifts toward bandwidth strength.
A localized hotel experience is the #1 marketing mantra in the American hospitality industry today, three decades after Bill Kimpton invented the idea.
A trend that simultaneously appeals to business travelers, leisure travelers, and foreigners is on that chains are happy to adopt; they may think they’re mavericks, but the fact that the Marriott serves local beef shows the trend is as mainstream as they get.