Kimpton Launches a New Loyalty Program With a Secret Rewards Formula
Photo Credit: Kimpton's new rewards program, Karma Rewards, offers individualized perks for members and assigns members to tiers based on a proprietary formula. Kimpton Hotels
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It's nice to offer rewards program members personalized perks, but we're waiting to see whether assigning members to tiers based on a formula that isn't transparent will be popular among those for who loyalty programs are an art.
Kimpton Hotels & Restaurants tossed out its points-based Kimpton InTouch loyalty program, and replaced it with a rewards program that uses a proprietary formula to assign members a cumulative score and loyalty tier based on room stays as well as “engagement” factors, including tweets, direct bookings, and attendance at wine hours or exercise classes.
The new program, Karma Re
