Articles tagged “kayak”

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

Uplift Raises $123 Million to Broaden Its Travel Loan Services

The old idea of payments in monthly installments is seeing new life in the U.S. online travel sector. Uplift is one of the leading tech vendors powering loans to travelers for buying from airlines such as Spirit and search sites like Kayak. Expect a lot of marketing around this in 2019.

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.