Kashmir’s tourism industry has grown rapidly in the past two years and the magazine is just one of several marketing efforts the region is undertaking to attract more visitors from its largest inbound market.
Backpackers and hardened travelers have been looking forward to being among the first to ride all the way through, and despite security concerns and permits involved, we hope this one actually launches.
A boost of tourism would be welcomed in the region, but the relaxed travel advisory warns travelers that visits outside these main tourist areas should be taken at their own risk.
Air travel seems to have become so intolerable that Pakistani Kashmiri expats are amused by the idea of revitalizing the 12-day historical road trip rather than battle airports and flying fees.
Warnings from the British Foreign Service and the U.S. State Department notwithstanding, Kashmir is seeing tourist return, although they're primarily from the region.
Will it temper the badly needed tourism revival in Kashmir? Some say calls for modesty are just cultural and no different from other parts of India, some fear a turn towards radicalism.
Two years of relative peace have put the region back on the tourist map.