Articles tagged “ispot.tv”

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Hotels

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Online Travel

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.

Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021

Media and PR

Travel Brands Doubled U.S. TV Advertising in July

The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

Travel Brands Doubled U.S. TV Advertising in July

Hotels

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

"The Open Road Is Open Again." With that message to tap Americans' pent-up demand to get the hell out of the house and escape lockdowns, Choice Hotels went big on U.S. TV and was the most-seen brand. Being in the right place at an opportune moment helps, but backing it up with effective creative wins the month.

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

Online Travel

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

Trivago and Booking Slash U.S. TV Ad Spending