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Articles tagged “instagram”

Online Travel

Evoking Travel Inspiration Online to Combat Covid Anxieties

Trip.com Group, Airbnb, and other online travel agencies have all made commitments to up their travel inspiration games. Pandemic uncertainties and anxieties will bolster their efforts.

Evoking Travel Inspiration Online to Combat Covid Anxieties

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel
Free Read

Tourism

5 Ways Visit California Is Rethinking Destination Marketing With Visual Stories

For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.

5 Ways Visit California Is Rethinking Destination Marketing With Visual Stories

Media and PR

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Business Travel

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly

Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it's a huge challenge.

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly
Free Read

Business Travel

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Hotels

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Online Travel

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

Online Travel

Lonely Planet to Revamp Its Guidebooks, Starting With China

CEO Luis Cabrera has big plans to invest in digital opportunities, but right now the company is still in the experimental stage.

Lonely Planet to Revamp Its Guidebooks, Starting With China