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Media and PR
Good morning from Skift. It's Friday, June 3, in New York City. Here's what you need to know about the business of travel today.
Rashaad Jorden | 2 years ago
Tourism
As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.
CrowdRiff + Skift | 3 years ago
Online Travel
Trip.com Group, Airbnb, and other online travel agencies have all made commitments to up their travel inspiration games. Pandemic uncertainties and anxieties will bolster their efforts.
Dennis Schaal | 3 years ago
This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer
Sean O'Neill, Skift | 3 years ago
For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.
Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.
Reem Abdellatif, Skift | 4 years ago
Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.
Sean O'Neill, Skift | 5 years ago
Business Travel
Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it's a huge challenge.
Maria Lenhart, Skift | 5 years ago
Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.
Expedia Group Media Solutions + Skift | 5 years ago
Hotels
Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.
Danni Santana, Skift | 5 years ago
