Articles tagged “instagram”

SkiftX

Snackable Short-Form Videos Are Making a Mark in Travel Marketing

Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.

Vincent Trivett, Skift | 10 years ago

Online Travel

New Version 2.1 of Skift IQ, Now With Social Network Views of Travel Brands

We are adding a whole new view into social metrics on travel brands. Sign up for a free trial to check out all the goodness.

Dan Nguyen, Skift | 10 years ago

Media and PR

The Most Popular Tourism Photos on Instagram All Come From Australia

The organization has found a way to engage visitors and locals in a way that should be a blueprint for other destinations looking for a two-way conversations with their biggest fans.

Jason Clampet, Skift | 10 years ago

Online Travel

Travelocity’s Roaming Gnome Embarks on College Basketball Tour with ESPN

The social campaign is a boon to all involved: Travelocity builds brand awareness, ESPN's game coverage is promoted, and the college towns receive an unexpected boost in travel marketing.

Samantha Shankman, Skift | 10 years ago

Hotels

Airbnb Turns to Instagram for Second Crowdsourced Marketing Campaign

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

Samantha Shankman, Skift | 10 years ago

SkiftX

Starwood Is the First Travel Brand to Advertise on Instagram

Users don't tend to like ads cluttering up their social network feeds, but Facebook and Twitter have already given it a shot and provide cover for Instagram, as well as comfort for brands like Starwood that are taking a chance on a new ad medium.

Jason Clampet, Skit | 10 years ago

Tourism

Disney’s Giant Turkey Legs Are an Unexpected Instagram Hit

The smallest element of a destination can stick with travelers the most. Even if that element isn't so small.

Samantha Shankman, Skift | 10 years ago

Airlines

Travelers Dealing with Flight Delays Instagram The Chaos

Flight delays in the age of social media mean that the traveler never feels alone, even in a crowded powerless terminal.

Samantha Shankman, Skift | 10 years ago

Online Travel

Five Travel Startups Use Social Media for Local Guides and Lower Fares

Samantha Shankman, Skift | 10 years ago

Media and PR

California Was the Most Popular Destination on Social Media in 2013

California ranks among the top three most visited states for domestic and international travelers, but the frequency with which it shows up on social media highlights the breadth and diversity of attractions throughout the state.

Samantha Shankman, Skift | 10 years ago