Articles tagged “instagram”

Is HotelTonight's Instagram advertising campaign a baby step toward a TV blitz? Maybe the company isn't at that point yet, but there will be some lessons in what kind of return on investment HotelTonight gets in teaming with Instagram for the campaign.

Sometimes, it's not all about numbers, it's more about people, big and small.

Airlines are becoming more active and popular on Instagram with its passengers' plane photos.

Connect and partner with influencers that your brand's audience identify with and aspire to be.

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

The focus on visually pleasing scenes works on a platform like Instagram, but destinations are at risk of ignoring their diverse culture and events by focusing on pretty pictures alone.

Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.

Instagram is a risky choice for the museums whose social media audience tends to be older and more active on Facebook; however, the results will provide a great use case for social media campaigns.

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.